This is the first in a blog series where we will explore strategies and insights I have gained in the last few months with other Top 100 CPA firm managing partners and COOs. We are attempting to “pull back the curtain” for strategies that might help propel our profession and firms to remain relevant and become future ready.
We do not need to pull that curtain back very far to know that innovation is a key strategy for almost all firms as well as competitors outside our profession. It’s that competitor that doesn’t carry any legacy baggage that scares me the most when I am thinking about innovation. They have no respect for our existing business model, client relationships or services. Their objective is to become relevant advisors for our clients at the expense of our relationships. Scary, but if we are aware, predict and adapt — they are toast. There are also lots of advantages to being the legacy provider as long as we do not cling to the status quo or take our role for granted. Let’s heat the oven with some innovation.Continue reading >