On a recent family vacation to Perdido Key, Florida, we had dinner at Fisherman’s Corner—a hole in the wall restaurant that prepares every dish from scratch and has become our family’s favorite when we are in the area. It was hot and we had a large group so I went inside to order drinks for us while we waited. Despite being in the middle of the dinner rush, the waiter smiled at me, handed me the drinks and said, “We use the honor system here, so just simply tell your waiter when you are seated how many drinks you had.” WOW! I realize they trust me to not take advantage of their hospitality and generosity, but our customer experience (which is always great there) just soared to an even higher level of brand loyalty. It was evident that they cared about our experience AND they trusted us. Loyalty grows when trust is extended.
Continue reading >