Berkeley, California in the 1960s was a radical place. The vibrant, politically active culture would inspire future generations to challenge the status quo and stand up for their beliefs. It was during this charged, forward thinking era that a Dutchman named Alfred Peet opened a small store in Berkeley selling coffee beans.
Displeased with the quality of coffee in America, he was moved to create change. Peet tapped into his background in the coffee trade and introduced the local scene to a dark, rich roast of unquestionable superior quality.Continue reading >