Think for a moment about the stories that have left an impact on you. Someone whose experience and example helped to shape your decisions, or a company that you’re compelled to support. Since the dawn of time, stories have generated an almost unmatched power to motivate. For banks competing in the changing economy, it has become vital to connect your story with that of your customers.
There’s an old saying, “People make emotional buying decisions, then use logic to justify them.” More and more, companies are beginning to realize – and use – the inherent potential of storytelling to influence desired behavior.Continue reading >