We live in an information-driven economy. This presents both a challenge and opportunity as banks position themselves as a go to source for financial knowledge and products. In fact, banks that are mastering their multichannel presence have put information at the forefront of their digital and branch experiences.
The appearance of a new type of branch: Smaller, technology-focused, able to provide a convenient and compelling transactional experience, while also showcasing the bank’s wider capabilities. (The Dangers of Abandoning the Full-Service Branch, April 2014)Continue reading >