Recently, we shared our viewpoints on the industry shift to a ‘click and mortar’ banking model. We outlined the growth opportunities available to those banks that embrace the changing expectations of their customer base.
Driving the multichannel are the approximately 70% of banked customers who want to connect with their bank both offline and online. For the customer, online channels offer improved, more convenient self-service access to account information, branch information and product offerings. For the bank, the digital access points can reduce costs and produce lower attrition and higher customer satisfaction rates.Continue reading >