Jan 26, 2017 11:30:00 AM

“What Would You Order?”

Picture this. A nice restaurant, low lighting and candles lit. You ask the lovely waitress for an entrée suggestion. Her reply, “Try our prime rib po-boy. It’s wonderful. I get it all the time.”

She was direct, polite and believable as she shared her personal favorite on the menu. What could possibly be wrong with that?

At a restaurant serving $40 prime steaks with lobster tails, she had just suggested an $8 sandwich.  Not only that, but she repeatedly sold the most sandwiches of anyone in the house! More than half of her tables ordered at least one sandwich every night.

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Topics: Client Service, Proactively Guiding