Picture this. A nice restaurant, low lighting and candles lit. You ask the lovely waitress for an entrée suggestion. Her reply, “Try our prime rib po-boy. It’s wonderful. I get it all the time.”
She was direct, polite and believable as she shared her personal favorite on the menu. What could possibly be wrong with that?
At a restaurant serving $40 prime steaks with lobster tails, she had just suggested an $8 sandwich. Not only that, but she repeatedly sold the most sandwiches of anyone in the house! More than half of her tables ordered at least one sandwich every night.Continue reading >