This blog is the first in the series, The Things We Think and Do Not Say: The Future of Our Business—My Very Own Jerry Maguire Blog
The term “trusted advisor” is so overused and embellished in public accounting—to the extent that this term now breeds complacency. Our profession has taken for granted the level of client service and experience, the relevant insights and the courage necessary to proactively collaborate in fulfillment of those powerful words. We continuously label ourselves and our firms with this term meant to convey the highest level of client experience and equity relationship while our professional services are increasingly being viewed and purchased as low-value commodities. We are quickly sliding down the value slope even with many of our trusted advisor relationships.
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