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Mar 31, 2016 11:30:00 AM

What to Do With the New Millennial Bank Customer Insights

A few months ago, the HORNE Banking team put together one of our most widely read and shared posts of all time, entitled Hey, Community Banks. This is What Really Matters to Your Millennial Customers. In it, we cited research from the Pew Institute highlighting that the value and power of this group come somewhat from its size: “By 2020, it is estimated that one in three Americans will be labeled a Millennial – and by 2025, 75% of our workforce will be composed of Millennials.” We noted the importance of technology, social media and personalization for banks trying to engage a generation that has more members in the U.S. Labor Force and that is the most diverse, well educated and well informed in our history.

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Topics: Mobile Banking, Technology, Millennials

Mar 16, 2016 11:00:00 AM

Astonishing Technology Statistics from the 2016 MYB Conference

The HORNE Banking team has been active lately, going to select conferences around the Southeast to gather insights about the current and future state of the banking industry. Most recently, I attended the Mississippi Young Bankers (MYB) Study Conference and Convention. In its 66th year, this event is a chance to learn and network with the future banking industry leaders.

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Topics: Mobile Banking, Technology

Oct 30, 2014 11:00:00 AM

Why Big Data is a Big Deal for Banks (And How to Use It)

Recently, I had the privilege of discussing The Big Deal About Big Data at the 2014 Louisiana Bankers Association Technology Conference. While the topic of Big Data historically has been discussed primarily in the halls of the marketing department, more and more, it is becoming a strategic focus across the organization. The reasons for that are many, but as always, the numbers tell the most convincing story. 

60% of financial institutions in North America believe that big data analytics offers a significant competitive advantage and 90% think that successful big data initiatives will define the winners in the future.

(Capgemini, April 2014) 

Big Data constitutes a competitive advantage for organizations, and everyone is jumping in on the game. The topic has loomed large on the radars of bank executives for the past year, and adoption rates are picking up. In a recent Microsoft/Celent poll, 37% of financial institutions responded that they have either implemented or are currently expanding their Big Data efforts. And of those banks with active Big Data strategies already in place, 25% are already working to expand their analytics. 

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Topics: Big Data, Technology, Louisiana Bankers Association