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Mar 12, 2015 10:05:35 AM

Accelerating Growth Through the Art of Storytelling

Think for a moment about the stories that have left an impact on you. Someone whose experience and example helped to shape your decisions, or a company that you’re compelled to support. Since the dawn of time, stories have generated an almost unmatched power to motivate. For banks competing in the changing economy, it has become vital to connect your story with that of your customers.

There’s an old saying, “People make emotional buying decisions, then use logic to justify them.” More and more, companies are beginning to realize – and use – the inherent potential of storytelling to influence desired behavior. 

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Topics: Servant Leadership, Growth

Mar 4, 2015 9:42:00 AM

A Leadership Example for Every Generation

Is anyone else getting tired of all the talk about differences in leadership qualities between the Baby Boomer, Gen X and Millennial generations? So many people/media/illustrations/etc. oversimplify descriptions of Millennials. I’m not even a member of this generation, and I find it offensive.

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Topics: Baby Boomer, Servant Leadership, Millennials