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Mar 31, 2016 11:30:00 AM

What to Do With the New Millennial Bank Customer Insights

A few months ago, the HORNE Banking team put together one of our most widely read and shared posts of all time, entitled Hey, Community Banks. This is What Really Matters to Your Millennial Customers. In it, we cited research from the Pew Institute highlighting that the value and power of this group come somewhat from its size: “By 2020, it is estimated that one in three Americans will be labeled a Millennial – and by 2025, 75% of our workforce will be composed of Millennials.” We noted the importance of technology, social media and personalization for banks trying to engage a generation that has more members in the U.S. Labor Force and that is the most diverse, well educated and well informed in our history.

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Topics: Mobile Banking, Technology, Millennials

Mar 16, 2016 11:00:00 AM

Astonishing Technology Statistics from the 2016 MYB Conference

The HORNE Banking team has been active lately, going to select conferences around the Southeast to gather insights about the current and future state of the banking industry. Most recently, I attended the Mississippi Young Bankers (MYB) Study Conference and Convention. In its 66th year, this event is a chance to learn and network with the future banking industry leaders.

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Topics: Mobile Banking, Technology

May 22, 2014 11:40:00 AM

Why Should Your Community Bank Care About Digital Banking?

Recently, we shared our viewpoints on the industry shift to a ‘click and mortar’ banking model. We outlined the growth opportunities available to those banks that embrace the changing expectations of their customer base. 

Driving the multichannel are the approximately 70% of banked customers who want to connect with their bank both offline and online. For the customer, online channels offer improved, more convenient self-service access to account information, branch information and product offerings. For the bank, the digital access points can reduce costs and produce lower attrition and higher customer satisfaction rates.

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Topics: Community Banking, Click and Mortar, Mobile Banking