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Apr 23, 2014 3:30:00 PM

Are you Prepared for a Rising Rate Environment?

A banker recently compared making money in the current interest rate environment to “picking up nickels in front of a steamroller.”

During the recession, loan demand was incredibly low. Banks had to compete for clients – an uphill battle that often resulted in difficult loan decisions with longer terms and low rates. As banks continue to dust themselves off from the results of the recession, they are facing new challenges and uncertainties brought on by an, albeit slowly, upward trending interest rate outlook.

It begs the question – how should banks respond?

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Topics: Interest Rates, Liquidity