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May 22, 2014 11:40:00 AM

Why Should Your Community Bank Care About Digital Banking?

Recently, we shared our viewpoints on the industry shift to a ‘click and mortar’ banking model. We outlined the growth opportunities available to those banks that embrace the changing expectations of their customer base. 

Driving the multichannel are the approximately 70% of banked customers who want to connect with their bank both offline and online. For the customer, online channels offer improved, more convenient self-service access to account information, branch information and product offerings. For the bank, the digital access points can reduce costs and produce lower attrition and higher customer satisfaction rates.

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Topics: Community Banking, Click and Mortar, Mobile Banking