In chess, each player must strategize the exact right moves to defeat the opponent. Getting to make the first move may be the greatest advantage. In business, as in chess, first movers often gain momentum by grabbing market share before others get into the market. As we consider the benefits of early adoption of the American Land Title Association’s (ALTA’s) Best Practices, competitive advantage is at the top of the list. Specifically, immediately upon obtaining ALTA certification, you can communicate your compliance to lending customers and use marketing efforts to distinguish yourself from your competition.